http://www.loganmata.com Portfolio Works of Logan Mata Mon, 01 Apr 2013 11:30:58 +0000 http://www.loganmata.com en http://www.loganmata.com/Experimental-Work http://www.loganmata.com/following/loganmata.com/Experimental-Work Mon, 01 Apr 2013 11:30:58 +0000 Portfolio Works of Logan Mata 5307611 Seven Deadly Sins | Concept The Challenge: to visualize the Seven Deadly Sins as a concept The Solution: bring the concept to life through graphic treatment, bold font and character expressions <img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_10_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_10_o.jpg" data-mid="28652683" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_11_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_11_o.jpg" data-mid="28652677" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_12_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_12_o.jpg" data-mid="28652676" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_13_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_13_o.jpg" data-mid="28652672" border="0" align="left"/> MORA | Typeface Experiment The Challenge: to create a new typeface as an experimental design for personal and professional usage The Solution: worked on an alphabet series for a new font, a project that satisfied my personal passion for fonts <img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_8_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_8_o.jpg" data-mid="28651260" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_9_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_9_o.jpg" data-mid="28651256" border="0" align="left"/> Aftereffects animation experiment The Challenge: to create an animation using Aftereffects program and to tell a simple, light-hearted story The Solution: concepted and worked on a simple animation and posted it to Vimeo for user comments First Animation from Logan Mata on Vimeo. <img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_7_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_7_o.jpg" data-mid="28651266" border="0" align="left"/> <img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_6_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_6_o.jpg" data-mid="28651270" border="0" align="left"/> Poetry is all Talk | Typography Experiment The Challenge: to experiment with different font styles and typographies to evoke mood, emotion and response The Solution: juxtaposed a combination of familiar characters and figures against bold graphic backgrounds and text treatments to create visually arresting posters <img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_4_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_4_o.jpg" data-mid="28651273" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_5_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_5_o.jpg" data-mid="28651271" border="0" align="left"/> <img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_3_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_3_o.jpg" data-mid="28651276" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_2_o.jpg" data-mid="28651278" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307611/exp_1_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307611/exp_1_o.jpg" data-mid="28651280" border="0" align="left"/> Seven Deadly Sins | Concept The Challenge: to visualize the Seven Deadly Sins as a concept The Solution: bring the concept to life through graphic treatment, bold... http://www.loganmata.com/UI-UX http://www.loganmata.com/following/loganmata.com/UI-UX Mon, 01 Apr 2013 11:23:32 +0000 Portfolio Works of Logan Mata 5307550 Culture | iOS App Concept | 2013 Experimental UX/UI Concept The Challenge: to design an enhanced UI/UX for culturally diverse mobile users exploring and discovering their city's restaurants, events and hidden gems The Solution: developed and designed intuitive user flow, that is simple to use and share - use hero visuals to further stimulate user interest, interaction, engagement and sharing <img src="http://payload150.cargocollective.com/1/4/152430/5307550/Culture_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/Culture_o.jpg" data-mid="28952301" border="0" align="left"/> <img src="http://payload150.cargocollective.com/1/4/152430/5307550/SideView_UserProfile_850.jpg" width="850" height="632" width_o="850" height_o="632" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/SideView_UserProfile_o.jpg" data-mid="28947355" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307550/SignIn_HomePage_850.jpg" width="850" height="925" width_o="850" height_o="925" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/SignIn_HomePage_o.jpg" data-mid="28947361" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307550/Scroll_Demo_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/Scroll_Demo_o.jpg" data-mid="28947373" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307550/AngledWhite_Explore_850.jpg" width="850" height="632" width_o="850" height_o="632" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/AngledWhite_Explore_o.jpg" data-mid="28947354" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307550/3Whites_ExploreScroll_v2_850.jpg" width="850" height="514" width_o="850" height_o="514" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/3Whites_ExploreScroll_v2_o.jpg" data-mid="28947684" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307550/Creating_850.jpg" width="850" height="926" width_o="850" height_o="926" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/Creating_o.jpg" data-mid="28952187" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307550/3Whites_UserProfileScroll_v2_850.jpg" width="850" height="514" width_o="850" height_o="514" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/3Whites_UserProfileScroll_v2_o.jpg" data-mid="28947685" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/4/152430/5307550/Notifications_850.jpg" width="850" height="710" width_o="850" height_o="710" src_o="http://payload150.cargocollective.com/1/4/152430/5307550/Notifications_o.jpg" data-mid="28952198" border="0" align="left"/> Culture | iOS App Concept | 2013 Experimental UX/UI Concept The Challenge: to design an enhanced UI/UX for culturally diverse mobile users exploring and... http://www.loganmata.com/Illustration http://www.loganmata.com/following/loganmata.com/Illustration Mon, 25 Mar 2013 12:37:37 +0000 Portfolio Works of Logan Mata 5259217 The Challenge: to keep my personal illustrative style fresh and my imagination sharp and engaged The Solution: design and draw logos, sketches, character series and text for personal satisfaction <img src="http://payload147.cargocollective.com/1/4/152430/5259217/illustrations_1-3_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259217/illustrations_1-3_o.jpg" data-mid="28650720" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259217/illustrations_2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259217/illustrations_2_o.jpg" data-mid="28650643" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259217/illustrations_3_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259217/illustrations_3_o.jpg" data-mid="28650642" border="0" align="left"/> 30 Illustration Experiment <img src="http://payload147.cargocollective.com/1/4/152430/5259217/exp_16_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259217/exp_16_o.jpg" data-mid="28659316" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259217/exp_15_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259217/exp_15_o.jpg" data-mid="28659317" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259217/exp_14_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259217/exp_14_o.jpg" data-mid="28659319" border="0" align="left"/> The Challenge: to keep my personal illustrative style fresh and my imagination sharp and engaged The Solution: design and draw logos, sketches, character series... http://www.loganmata.com/Package-Design http://www.loganmata.com/following/loganmata.com/Package-Design Mon, 25 Mar 2013 11:17:33 +0000 Portfolio Works of Logan Mata 5259201 Cloud Chaser Rose de Provence Package Design | 2013 The Challenge: to position and promote the launch of a new Rose into a crowded market - position a distinctive consumer offering, against the established market leader, Domaine Ott The Solution: sole designer of overall bottle combined with logo lock up, font, front/back labels <img src="http://payload147.cargocollective.com/1/4/152430/5259201/CC_package1-5_850.png" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259201/CC_package1-5_o.png" data-mid="28647397" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259201/CC_package2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259201/CC_package2_o.jpg" data-mid="28647086" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259201/CC_package3_850_NEW_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259201/CC_package3_850_NEW_o.jpg" data-mid="29204827" border="0" align="left"/> PR Gift Box | 2013 Armand de Brignac Titan Package Design | 2013 The Challenge: to position and promote the launch of a new 37.5 liter bottle into the market - establish a premium and distinctive consumer offering, within the different family of sizes The Solution: use copy and portfolio photography to let consumers know about the launch of new size <img src="http://payload147.cargocollective.com/1/4/152430/5259201/AdB_package1_850.png" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259201/AdB_package1_o.png" data-mid="28647654" border="0" align="left"/> Cloud Chaser Rose de Provence Package Design | 2013 The Challenge: to position and promote the launch of a new Rose into a crowded market - position a distinctive... http://www.loganmata.com/Digital http://www.loganmata.com/following/loganmata.com/Digital Mon, 25 Mar 2013 11:17:27 +0000 Portfolio Works of Logan Mata 5259186 Cloud Chaser Rose de Provence Web Design | Launched January 2013 The Challenge: to position and promote the launch of a new Rose into a crowded market - position a distinctive consumer offering, against the established market leader, Domaine Ott The Solution: developed and launched full website, with dynamic linking to social media platforms - concept and execution of entire website design, image selection, look and feel, copy and user flow <img src="http://payload147.cargocollective.com/1/4/152430/5259186/CC-Website_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/CC-Website_o.jpg" data-mid="28947948" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web2_o.jpg" data-mid="28638462" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web3_o.jpg" data-mid="28638460" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web4_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web4_o.jpg" data-mid="28638459" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web5_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/CloudChaser_Web5_o.jpg" data-mid="28638457" border="0" align="left"/> Armand de Brignac Champagne E-Commerce | Re-designed & Launched November 2012 The Challenge: develop a stronger user experience and more attractive digital showcasing of Sovereign brand's #1 product 'Ace of Spades' The Solution: improve UX and UI to a more sophisticated and contemporary ecommerce approach - refresh the overall design for the high-end champagne - design web banners to reach target demographic in key publishers <img src="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_Ecomm3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_Ecomm3_o.jpg" data-mid="28638566" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_Ecomm2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_Ecomm2_o.jpg" data-mid="28638538" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_Ecomm1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_Ecomm1_o.jpg" data-mid="28638539" border="0" align="left"/> Web Banner | In Market February 2013 <img src="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_webBanner1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_webBanner1_o.jpg" data-mid="28638612" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_webBanner2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/AdB_webBanner2_o.jpg" data-mid="28638739" border="0" align="left"/> Skeleton Wines Web Design | Re-designed & Launched November 2012 The Challenge: to modernize and de-clutter the primary website - increase site traffic for an underperforming wine brand The Solution: designed and positioned the wine as a premium yet accessible offering - revised site navigation, streamlined UX and edited copy, improving overall site function and ease of use <img src="http://payload147.cargocollective.com/1/4/152430/5259186/SkeletonWebsite_1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/SkeletonWebsite_1_o.jpg" data-mid="28638858" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/SkeletonWebsite_2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/SkeletonWebsite_2_o.jpg" data-mid="28638857" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/SkeletonWebsite_3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/SkeletonWebsite_3_o.jpg" data-mid="28638855" border="0" align="left"/> Wolfgang Vineyards Web Design | Re-designed & Launched November 2012 The Challenge: reposition brand as a central, classic choice for fine wine connoisseurs - attract increased interest from foreign buyers and distributors The Solution: improved site design to center around the grape varietal and bottle varieties - focused on stock selection of grape imagery to tell the Wolfgang heritage story visually <img src="http://payload147.cargocollective.com/1/4/152430/5259186/WolfgangWebsite_3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/WolfgangWebsite_3_o.jpg" data-mid="28638924" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/WolfgangWebsite_1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/WolfgangWebsite_1_o.jpg" data-mid="28638900" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/WolfgangWebsite_2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/WolfgangWebsite_2_o.jpg" data-mid="28638898" border="0" align="left"/> VOSS | Artesian Water from Norway Microsites | Re-designed & Launched November 2012 The Challenge: to provide local microsites for key sales territories like the UAE and China - establish VOSS as the premium luxury bottled water for discerning and worldly consumers The Solution: used a combination of product stills and location photography to create aspirational image - inserted video and social platform functionality to showcase brand to best advantage with new consumers <img src="http://payload147.cargocollective.com/1/4/152430/5259186/Voss_ChinaLandingPage2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/Voss_ChinaLandingPage2_o.jpg" data-mid="28639006" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/Voss_ChinaLandingPage3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/Voss_ChinaLandingPage3_o.jpg" data-mid="28639003" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/Voss_ChinaLandingPage_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/Voss_ChinaLandingPage_o.jpg" data-mid="28639007" border="0" align="left"/> Mumford & Sons Pitch 2012 Band Site | Re-design The Challenge: to develop a user-friendly website for a hot property band The Solution: provide a simple navigation and central images - include video and dynamically load album and concert reviews for up-to-the-minute updates <img src="http://payload147.cargocollective.com/1/4/152430/5259186/mumSons_1_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/mumSons_1_o.jpg" data-mid="28948947" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259186/mumSons_2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259186/mumSons_2_o.jpg" data-mid="28948942" border="0" align="left"/> Cloud Chaser Rose de Provence Web Design | Launched January 2013 The Challenge: to position and promote the launch of a new Rose into a crowded market - position a... http://www.loganmata.com/Social-Media http://www.loganmata.com/following/loganmata.com/Social-Media Mon, 25 Mar 2013 11:17:27 +0000 Portfolio Works of Logan Mata 5259196 Luc Belaire Rose Facebook & Twitter | Holidays 2012 The Challenge: launch Facebook page and increase fans and user engagement with brand The Solution: developed sub-brand profile picture, cover photo selections and header copy - worked with community manager to develop content calendar and accompanying visuals <img src="http://payload147.cargocollective.com/1/4/152430/5259196/Belaire_social1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/Belaire_social1_o.jpg" data-mid="28642566" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259196/Belaire_social2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/Belaire_social2_o.jpg" data-mid="28642564" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259196/Belaire_social3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/Belaire_social3_o.jpg" data-mid="28642561" border="0" align="left"/> Armand de Brignac Champagne Facebook & Twitter | Holidays 2012 The Challenge: to position and promote the Limited Edition Trilogie boxed set to fans The Solution: showcased the boxed set as profile picture and cut-out as cover picture - worked with community manager to develop copy posts, accompanying visuals, and engaging content <img src="http://payload147.cargocollective.com/1/4/152430/5259196/AdB_social1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/AdB_social1_o.jpg" data-mid="28642737" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259196/AdB_social2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/AdB_social2_o.jpg" data-mid="28642736" border="0" align="left"/> Cloud Chaser Facebook & Twitter | 2013 The Challenge: to position and promote the launch of a brand new Rose into a crowded market - position a distinctive consumer offering, against the established market leader, Domaine Ott The Solution: developed and launched Facebook brand page - leveraged stock imagery from website to <img src="http://payload147.cargocollective.com/1/4/152430/5259196/CC_social_fb_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/CC_social_fb_o.jpg" data-mid="28948827" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259196/CC_social_twt_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/CC_social_twt_o.jpg" data-mid="28948828" border="0" align="left"/> VOSS Artesian Water from Norway Facebook | Summer Promo 2012 The Challenge: to increase fan base and spike engagement with VOSS brand The Solution: developed a summer promotion - concept and execution of cover photo, app thumbnail, and in-store POP support <img src="http://payload147.cargocollective.com/1/4/152430/5259196/Voss_social1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/Voss_social1_o.jpg" data-mid="28642782" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259196/VOSS_FB2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload147.cargocollective.com/1/4/152430/5259196/VOSS_FB2_o.jpg" data-mid="28948561" border="0" align="left"/> Luc Belaire Rose Facebook & Twitter | Holidays 2012 The Challenge: launch Facebook page and increase fans and user engagement with brand The Solution: developed... http://www.loganmata.com/Print-1 http://www.loganmata.com/following/loganmata.com/Print-1 Mon, 25 Mar 2013 11:17:27 +0000 Portfolio Works of Logan Mata 5259200 Armand de Brignac Champagne Sell Sheets | 2012 The Challenge: to refresh outdated and inconsistent sell sheets for field teams - position a distinctive consumer offering, against the established market leader, Domaine Ott The Solution: used logo, typography, branding, color and images to create consistent messaging - reduced overall copy in balance with aspirational high-end stills - enlarged and showcased the bottle details for Trilogie as key POP - set magazine ads against black background to increase luxury and exclusivity feel of brand <img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print3_o.jpg" data-mid="28643227" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print2_o.jpg" data-mid="28643232" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print2_2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print2_2_o.jpg" data-mid="28643367" border="0" align="left"/> Poster, Shelf Talkers & Banner | 2012 <img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print3_1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print3_1_o.jpg" data-mid="28643764" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_ShelfTalkers_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_ShelfTalkers_o.jpg" data-mid="28643500" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print4_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_Print4_o.jpg" data-mid="28643978" border="0" align="left"/> Magazine Adverts | 2012 <img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_advert2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_advert2_o.jpg" data-mid="28644301" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_advert3_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_advert3_o.jpg" data-mid="28644299" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_advert1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/AdB_advert1_o.jpg" data-mid="28644302" border="0" align="left"/> Luc Belaire Rose Sell Sheets, Poster & Banner | 2012 The Challenge: to create brand new look and feel for sell sheets, posters, banners and touchpoints The Solution: worked with a neutral, contemporary design and color palette to make the Rose offering 'pop' - enhanced and modernized the bottle and glass to increase product appeal <img src="http://payload147.cargocollective.com/1/4/152430/5259200/Belaire_Print1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/Belaire_Print1_o.jpg" data-mid="28644533" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/Belaire_Print2_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/Belaire_Print2_o.jpg" data-mid="28644534" border="0" align="left"/> Cloud Chaser Rose de Provence Sell Sheets, Poster & Banner | 2013 The Challenge: to launch brand new Rose into a crowded market The Solution: created distinctive visual dynamic for all sell sheets, posters and banners - designed bottle, logo lock up and primary brand font <img src="http://payload147.cargocollective.com/1/4/152430/5259200/CC_Print1_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/CC_Print1_o.jpg" data-mid="28646248" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/CC_Print4_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/CC_Print4_o.jpg" data-mid="28646244" border="0" align="left"/><img src="http://payload147.cargocollective.com/1/4/152430/5259200/CC_Print5_850.jpg" width="850" height="510" width_o="1000" height_o="600" src_o="http://payload147.cargocollective.com/1/4/152430/5259200/CC_Print5_o.jpg" data-mid="28646242" border="0" align="left"/> Armand de Brignac Champagne Sell Sheets | 2012 The Challenge: to refresh outdated and inconsistent sell sheets for field teams - position a distinctive consumer... http://www.loganmata.com/Branding http://www.loganmata.com/following/loganmata.com/Branding Mon, 25 Mar 2013 11:15:19 +0000 Portfolio Works of Logan Mata 5140694 Belaire Rose | Brand Presence 2013 Belaire is Rose The Challenge: to launch a sub-brand within the lucrative Luc Belaire family The Solution: developed sub-brand logo; emphasized product offering and color with enhanced glass - enhanced pink elements on bottle, including stickers and covering <img src="http://payload142.cargocollective.com/1/4/152430/5140694/belaireRose_3_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/belaireRose_3_o.jpg" data-mid="28958715" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/4/152430/5140694/belaireRose_2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/belaireRose_2_o.jpg" data-mid="28948185" border="0" align="left"/> Zack Ashley Women's Fashion Footwear Branding | 2012 The Challenge: to position and launch new women's footwear line in a crowded fashion market The Solution: developed clean, sophisticated, simple logo treatment - executed across all consumer touchpoints including magazine articles and shoe boxes <img src="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand1_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand1_o.jpg" data-mid="28648016" border="0" align="left"/> Package Design | 2012 <img src="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand2_o.jpg" data-mid="28648029" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand3_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand3_o.jpg" data-mid="28648028" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand4_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/ZA_brand4_o.jpg" data-mid="28648026" border="0" align="left"/> Dot Rose Couture | Pitch Branding | 2012 The Challenge: to promote a new women's swimwear designer into market The Solution: developed an intriguing visual logo identity - executed across fashion spreads and different color palettes <img src="http://payload142.cargocollective.com/1/4/152430/5140694/DRC_brand1_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/DRC_brand1_o.jpg" data-mid="28648298" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/4/152430/5140694/DRC_brand3_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/DRC_brand3_o.jpg" data-mid="28648296" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/4/152430/5140694/DRC_brand2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload142.cargocollective.com/1/4/152430/5140694/DRC_brand2_o.jpg" data-mid="28648297" border="0" align="left"/> Belaire Rose | Brand Presence 2013 Belaire is Rose The Challenge: to launch a sub-brand within the lucrative Luc Belaire family The Solution: developed sub-brand... http://www.loganmata.com/Apparel-Design http://www.loganmata.com/following/loganmata.com/Apparel-Design Mon, 04 Mar 2013 08:55:36 +0000 Portfolio Works of Logan Mata 5040797 Stuph Clothing & Uth Stuph Summer Best Sellers The Challenge: to design modern and youthful T-shirts for a fickle and difficult-to-impress demographic The Solution: through consumer research and competitive assessment, developed a winning style - designed best-selling T-shirts for all seasons through to specific events, eg retreats and study camps <img src="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_1_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_1_o.jpg" data-mid="28650215" border="0" align="left"/><img src="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_2_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_2_o.jpg" data-mid="28650211" border="0" align="left"/> Fall & Winter Best Sellers <img src="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_4_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_4_o.jpg" data-mid="28650273" border="0" align="left"/><img src="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_3_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_3_o.jpg" data-mid="28650275" border="0" align="left"/> Vacation Bible Studies & Disciple Now Best Sellers <img src="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_5_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_5_o.jpg" data-mid="28650372" border="0" align="left"/><img src="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_6_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_6_o.jpg" data-mid="28650371" border="0" align="left"/><img src="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_7_850.jpg" width="850" height="510" width_o="850" height_o="510" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/Apparel_7_o.jpg" data-mid="28650369" border="0" align="left"/> Miscellaneous & Experimental <img src="http://payload137.cargocollective.com/1/4/152430/5040797/3Shirts.jpg" width="670" height="471" width_o="1000" height_o="703" src_o="http://payload137.cargocollective.com/1/4/152430/5040797/3Shirts_o.jpg" data-mid="27275275" border="0" align="left"/> Stuph Clothing & Uth Stuph Summer Best Sellers The Challenge: to design modern and youthful T-shirts for a fickle and difficult-to-impress demographic The...